End-to-end sales for MSP & MSSP owners

Your sales process.
Handled end to end.

We find prospects, book appointments, run sales calls and follow deals through to closing. Get hands-on sales support so every new client does not depend on you doing it all.

Selective partnerships. Agreed scope. Clear ownership.

10 years of experience running an MSPOutreach through closing under one agreed scopeSales on its own or alongside operations

Experience across IT & security businesses

Teams we’ve worked with

Start with the sales bottleneck

What keeps your sales
depending on you?

Choose what sounds familiar. We agree on the work that needs an owner, then take responsibility for the follow-through.

The owner’s headache

Outreach keeps slipping down the list.

You have services to sell, but finding the right companies and starting conversations competes with everything else you do.

What we put in place

A clear outreach process.

  • Agree on the companies, decision-makers and services to target.
  • Build and run the agreed outreach campaigns.
  • Qualify interest and coordinate suitable appointments.

Built for providers selling managed IT and managed cybersecurity services to businesses.

Talk through your sales bottleneck
MSP operating experience / Edge360

We understand the business
behind the service.

Our team has 10 years of MSP operating experience. At Edge360, our work covered helpdesk leadership, client account management and billing, with executive operational oversight.

Read our MSP operations case study
  • 01

    Understand what you sell

    Learn your services, ideal clients and delivery capabilities before building the sales approach.

  • 02

    Keep promises practical

    Agree when your technical team needs to join a conversation and what needs your approval.

  • 03

    Connect sales to delivery

    Keep scope, client commitments and the handoff to your service team clear.

Edge360 illustrates our MSP operations experience. The logos above reflect teams we have worked with across IT and security. Sales scope and performance measures are agreed for each engagement.

How the sales engagement works

Agree the scope.
Own the sales work.

You see who owns each step, what is happening in the pipeline and where a decision is needed from you.

At the start / Align and prepare01

Build the right approach.

We review your offer, ideal clients and current sales process, then agree on the responsibilities we will take on.

  • Define the companies and decision-makers to target.
  • Agree on messaging, qualification and appointment criteria.
  • Set the sales process, CRM stages and approval boundaries.
A clear starting pointAn agreed scope, target audience, sales approach and named owners.
Ongoing / Execute and follow through02

Run the sales process.

We handle the agreed work from outreach and appointment generation through sales conversations, proposals and closing.

  • Run outreach and coordinate qualified sales appointments.
  • Lead agreed sales calls and move proposals forward.
  • Track follow-up, decisions and new-client handoffs.
Visible ownershipA working pipeline with clear next actions, responsibilities and regular progress reviews.
Your offer and expertise

We work with your team to represent your services accurately.

A regular pipeline review

Review conversations, opportunities, decisions and the next actions.

Your approval where it matters

You keep control of pricing, technical commitments and contract approval.

Selective partnerships

The right fit.
Before we start.

We take on end-to-end sales support selectively, based on the services, market and level of responsibility involved.

A service business ready for new clients

A clear offer and delivery team.

You provide managed IT or cybersecurity services, know the clients you serve and have a team that can deliver the work you sell.

An owner ready to share the sales work

Access, decisions and ownership.

You want hands-on execution and can provide the information, access and approvals needed to move opportunities forward.

Sales is available as a standalone service. You can also work with us on service operations when you need support there. We agree on each service’s scope separately.

Before we talk

A few things
you may be wondering.

Bring the part of sales that needs an owner. We will discuss whether the engagement fits your business.

More about our sales services
Do you handle appointments and closing?

Yes. The agreed scope can cover prospecting and outreach, appointment generation, sales calls, proposals and follow-up through closing. We define the services, responsibilities and approvals before starting.

Do we need to buy operations support first?

No. You can start with sales independently. Service desk and account management support are available separately if you need them.

Does this work for MSPs and MSSPs?

Yes. We support providers selling managed IT and managed cybersecurity services. We review your offer, buyers and technical sales requirements to decide whether the engagement is a fit.

How involved does the owner need to be?

We agree on the work we own and when you or your technical team need to step in. You retain approval of pricing, technical commitments and contracts. The aim is to reduce routine sales work on your plate while keeping important decisions clear.

Do you take on every company?

No. End-to-end sales support is offered selectively. We consider the offer, target market, delivery capacity and the responsibilities involved before agreeing on a scope.

What happens after I submit the form?

Your inquiry is saved in our CRM as an MSP/MSSP sales inquiry. You will then be taken to Calendly to choose a time for a 20-minute fit call about your priorities and the right next step.

Let’s talk about your sales

Tell us where
sales gets stuck.

Share the part of sales you want help with. After you submit, choose a time for your 20-minute fit call.

  • Finding prospects and starting conversations.
  • Booking appointments and running sales calls.
  • Proposals, follow-up and closing.

Share your details first, then choose your call time.